Finding Similarities Between Businesses and Life


All You Need to Know about Jack Halfon

Jack Halfon, born in Harare, Zimbabwe is a South African entrepreneur. He is predominantly popular as the founder of a micro-lending institution known as Atlas finance. He has molded Atlas finance into a model of ethics, customer service, and responsibility. He started this business in Johannesburg as a small business and it’s grown into one of the largest microlending institutions in Johannesburg with over 170 branches in South Africa. Despite the vastness of his company, he’s never lost the essence of the qualities that matter the most to his clients which are integrity as well as a desire to see his customers get the things they require. That is why his business continues to be in a position to lend to over two million people since the start of his company in 1994. For Jack, his clients are like the members of his family. Atlas Finance Ltd, his firm, gives loans of an amount of 8,000 rand or less to customers who may need to pay for family expenses, school tuition, transportation bills, hospital costs and other debts. Halfon and his staff at Atlas Finance allow it to be possible for individuals who reside in several South African cities like Johannesburg Durban Pretoria, Soweto, Cape Town along with other major cities to meet their day-to-day expenses.

Jack Halfon went through numerous challenges as he tried to establish his business, and thus he understands the difficulties that most of his clients go through. He endured several challenges and setbacks before his business could pick up. In fact, he started his business empire with only 300 rand, but he eventually became a successful entrepreneur in the South African microfinance sector providing help to those who are undergoing similar problems. This has made him a philanthropist, giving back to the community to help the poor in society. Through his philanthropic activities, he hopes to inspire the next generation of entrepreneurs. He writes blogs and articles providing free advice on how to make it in the microfinance industry.

Not only is Jack Halfon an entrepreneur who is successful, he’s a committed family man and an enthusiastic white and black photographer as he is a proud husband to a wife, has three children and three grandchildren. He loves spending a lot of time with his family and watching it thrive. He is well-traveled around the world and has captured the essence of places and people using his camera. He printed his assortment of black and white images called Places and Faces in the year 2011. He gave the proceeds he got from this publication to charities in South Africa. He is indeed a man of many hats who has made and continues to make significant contributions to society.