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Content Tips for Bulk SMS Marketing There are many marketing options companies can opt for to get new customers or drive revenues up. SMS marketing is one of the best marketing options for businesses. Unfortunately, studies show majority of business owners do not use SMS marketing. There are various reasons why companies do not use SMS marketing. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, nothing could be further from the truth. Experts indicate that consumers read SMS messages faster and frequently than social media posts or emails. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Thus, you can be sure of getting your message to your audience in a better way using SMS. However, this is not to say that SMS marketing does not come with its challenges. Users consider their mobile phones as private property. This means they do not expect irrelevant messages on their phones. This means you have to do some work to make your SMS campaign a success. You can get a positive ROI on your bulk SMS marketing campaign by following the tips below.
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Use the Right Content for Your Marketing The success of your bulk SMS marketing campaign will mainly depend with the message you send. Your end goal should guide you on the kind of content to send. Still, there are some rules to follow in bulk SMS campaigns.
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With SMS marketing, you have a short space to convey your message. You only have 612 characters to convey your message. For this reason, you have to be precise and clear. You may end up not providing enough information if the message is too short. On the other hand, if it is too long, your audience is likely to end up bored. It is important for your audience to act on receiving your message. Thus, it’s important to ensure your audience will be prompted to act when they receive your message. Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. Most consumers do not mind receiving promotional messages through SMS multiple times. If you are sending an offer, it is important to clearly explain it in the SMS. You should also instruct the audience how they can redeem the offer. For example, you can provide a discount code on your SMS. Consumers will feel the offer is exclusive for them when you do this. Ensuring your offer has a deadline is also important. By doing this, your audience will feel they need to act immediately to take advantage of the offer. You can have success with bulk SMS marketing by following the guide above.