There are several kinds of promotional tactics that have a purpose to suppress sales. Then, the most common way is to include discounts or rebates. But what if we want to give discounts in a more elegant way plus can add value to the brand? We can use bundling strategy!
By combining two different brands (whether still in a single brand or a different brand at all). But provide a combination of offers to consumers that they can not get by buying one of your product bundlings.
This bundling strategy you do in accordance with the objectives you sell. If you look at the case that the provider bundling with the latest smartphone. They are taking advantage of the moment to increase sales. But there is another promotional tactic of bundling to spend the old stock in the warehouse. A business owner bundling new products with old products. They provide a very tempting price that can spend the old stock.
How to make bundling tactics more effective include:
Provide More Value Sales for Your Bundling Products
Call it a mini market that sells a wide range of products and needs of the community from a variety of brands. We create bundling program for soft drinks and snack. In this case example, the two products give each additional value to the bundling partner.
This bundling program can add awareness to the brand you bundling from a couple of brands that already have a great awareness.
Brand Bundled Couples as Towing Attention
Now we discuss in terms of profit. This bundling promo tactic you can use to spend the old stock in the warehouse. Do not let your bundling product is a product that you do not need bundling. In other words without you bundling the sales of each product is good.
Try one of the products that you bundling is from good brand sales. Definitely, this is used to attract consumer purchasing power to the product of your bundling partner.
Give Bid that Consumers Can not Reject
There are two objectives that can be set on this promo bundling tactic; buy now or buy more. Apart from it, the thing we need to pay attention to is the offer side that you give to the consumer.
Create an offer that consumers can not reject. Like having to buy on the spot or buy more than one. This can be done by providing a tempting price. Can also combine products that complement each other. So it is difficult for consumers to buy one of them only.