We live in a world that is so dynamic such that everything is fast changing because of various reasons. Most of the sectors in the economy regard the changes as normal. The leading sector that is mostly affected is business due to the technological advancement in the sector. Improvement of every business is much dependant on the business being able to deal with the frequent changes that faces it. User and customer experience is a key to the business to an extent that if assumed by the business may lead to the business being overtaken by the competitors.
The business must realize that the customers does not live in a static environment and thus their taste and preferences are subjected to constant change and since they are king in any business their changing demands must be met for the business to remain relevant in the market. There are several factors that promote the user and customer experience in any kind of business. Some factors are:.
Maturity of the organization.
Capability of the organization to design strategies that will ensure that a pleasing customer experience is constantly maintained is termed as a mature organization. A mature organization thrives by testing each activity that may improve customer experience and ensure that the customer’s needs are aligned to their products and services.
Analysis of the thoughts of an individual about a product tends to be significant in the current mode of business operation. A customer would only react against a product after buying it and using it and noting its significance as well as demerits. We can all content to the notion that many people tend to show their emotions on social media and the response on the social media would rely on their choice on social media. It is undeniable that unsatisfied customers would have a negative attitude about and would post it in almost all the sites for people to see and desist from buying the product. On the contrary, if the Client was interested by product they would have pleasant comments about the merchandise would follow and individuals would have an optimistic like towards the product. A point where there is an increase in the number of clients that express their feeling about the product on a social media, it becomes evident that the companies have a high number of clientele. This is because only good comment about a product would invite high number of views. The feeling of customers also has an influence on business entities. If a client leaves a bad comment about the services offered by the company, it would be upon the company to sought out point where they might have missed the mark and clean the bad reputation about then customer.
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