Importance of Crowdfunding This refers to the collective efforts of several people who join hands and put their money together to support other people and organization in starting up businesses. Some of the activities that the crowdfunding support that includes political campaigns, artist by fans, fund companies, and also activities like the citizen journalism. Nowadays the start up capitals is getting difficult by each day to get, most entrepreneurs are looking for funding through the crowdfunding platforms to raise their start-up capitals. This will be of great help to the persons who do not have startup capitals, for their business. The benefits will include having enough traction. This lets you have enough publicity about all the products and the services that you are offering, this is so because a huge number of parties will be pulling in the big bucks. crowdfunding assists individuals to get donations to start businesses. Your product and services will be well published, and therefore they will grow in demand very quickly and therefore many investors will be interested in joining the crowdfunding platform. This is how the awareness is spread to the potential investors for the new business enterprise. It helps you in bring awareness of your products and services and also creates a trust of the same to your investors. The products and the services that you are offerings has to be credible and trusted, and the investors have to be ensured of the same. Increase the level of trust by selling your products to the people withing the group. Increase in Trust makes other investor come and join the crowdfunding. The crowdfunding also helps in creating the much-needed awareness of your products and your new business. The knowledge is increased. Through the media coverage your business will be well advertised and therefore many people will get to know about your business and many investors will be interested in knowing more about your business, and they will want to join the crowdfunding. More success is achieved through the publicity created by the social media. The huge companies will be willing to bring in more money in your company. The positive marketing from the press will attract more and huge invested who will be more than willing to invest in the crowdfunding and therefore and ensures the members to benefit even more. With more money invested in your crowdfunding you can now concentrate on marketing your products and also your services. This increases the awareness of your products. This will help you to build your customer base and even better potential investors further.